Future-Proofing Your Mobile Budget Advertising Strategy
Mobile Pocketbook Advertising
Mobile purses, like Apple Pocketbook and Google Budget, store electronic versions of bank card, loyalty cards, event tickets, vouchers and more. They're an important consumer interaction device for brands because they're a long-term, easy-to-find, low-barrier way to attach and convert.
Unlike emails or social networks advertisements, mobile pocketbook passes can be constantly updated with dynamic material-- which customers desire and anticipate. As an example, a retailer can set up an automated campaign that sends daily offers to its fraud prevention mobile budget pass owners for a minimal amount of time.
This sort of targeted messaging programs you respect your most loyal customers while also driving more transaction frequency-- a powerful combination. It's a particularly efficient technique for brands that wish to drive client loyalty without having an app.